Magic of Maaji swimwear will continue to mesmerise in 2011

Maaji swimwear is known by fashionistas across the globe for their stunning swimwear. The new 2011 swimwear collection is pretty and feminine. Each piece is made using a fusion of retro prints in soft to the touch swimwear, beachwear materials. Buttons, bows, frills and embellishments are used to make the swimwear quirky and unique. There is nothing else in the market remotely like this South American swimwear brand.


For those who don’t know Maaji – let us at Sandstorm Boutique provide a little information about them for you. We at Sandstorm Boutique love working with Maaji Swimwear and we provide their gorgeous collections to our customers based across the globe. The 2011 Collection is simply stunning and we are sure it will be a big hit with both our established customers and new customers in the coming year.


The Maaji swimwear look is subtle – it is not overtly sexy or in your face. This makes the swimwear suitable for; kids, teenagers and women who are in their 20, 30s or 40s ...... in fact it is great for any women who like to be ‘on trend’ on the beach - no matter what their age!

The most entrepreneurial supermodels

Add another beautiful creature to the endangered species list: the supermodel.

With Tyra Banks, Gisele Bündchen and Heidi Klum all hanging up their Victoria's Secret wings, and the fashion industry relying mostly on unknown teenage waifs for the runway and celebrities like Drew Barrymore (Cover Girl) and Eva Longoria (L'Oréal) for cosmetics ads, the supermodel has become as rare as the giant panda.

Save your tears for Tyra and crew. While it pays have a pretty face, the real money is in slapping it on fragrances, clothes, shoes, skincare lines, food and television shows.

Not long ago the retired runway set may have jumped at bit parts on "Love Boat." Now the craftiest are more likely to morph from mannequin to modelpreneur. Even lesser established beauties, such as Victoria's Secret's Marisa Miller or Maybelline's Erin Wasson, are collaborating with companies to move merchandise.

"Models are getting a lot more savvy," says Ryan Schinman, chief executive of Platinum Rye, which represents corporations that partner with celebrities. "They're saying: 'If I'm helping people sell products, I want skin in the game too.'"

The trick to this game is aligning a model's assets with the right product line. "If you've built enough of a persona around yourself, you can do well," says Schinman. "If you say, 'I'm a model, but I'm also a mom,' then you target moms. The DNA of your brand has to match up with the product."
"Retail is evolving so much, and if you're the right personality for the right brand, there's still a lot of deals happening," says Nicole Esposito, executive vice president of Full Picture, which represents Klum, Molly Sims and Iman in corporate partnerships.
"If you look at the most successful models, they are not just beauty," says Esposito. "They are brains too." Now that's a formidable combo.

Rumer Willis poses for star-heavy Badgley Mischka

NEW YORK – Rumer Willis, the eldest daughter of Demi Moore and Bruce Willis, is turning her years growing up in front of the camera into career experience: Fashion house Badgley Mischka is choosing her as its newest spokesmodel.

Parent company Iconix Brand Group said Thursday that the 22-year-old will star in the spring ad campaigns for the high-end Badgley Mischka collection, the contemporary Mark & James label, footwear, handbags and swimwear.

Willis is known for an edgy style. Designers Mark Badgley and James Mischka describe her as "glamorous, youthful and fun."

Previous models for the celebrity-heavy brand include Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria.

Kate Middleton is fashion's new star

There was speculation for years about whether Prince William would finally pop the question to his longtime girlfriend Kate Middleton, and on Nov. 16, Clarence House made the announcement that there was going to be a royal wedding. As soon as details of the engagement became public with William and Kate giving an interview, the Internet became slammed with searches for Kate Middleton and her fashion. Why has this future queen become such a fashion icon in such a short amount of time, and how can the average person get her style? The answers follow.

Princess Diana was also a fashion icon, but she didn't ever have the effect that Kate Middleton has had on the fashion world in such a short time. As soon as the engagement ring that Prince William gave Kate was revealed, jewelry sites crashed and stores were inundated with phone calls for replicas of the now famous ring. We all know that the ring was the same ring given to Princess Diana by Prince Charles, and while it was replicated then, it was not ever as popular as it is today. If you want to get your hands on a replica of the ring, a good site is Emitations.com. They sell a similar faux design for $63.99. But hurry because their selling out fast.

Kate Middleton's Sapphire Issa Dress that she wore to announce her engagement to Prince William was also a fashion must have. As soon as the world got a glimpse of how beautiful Kate looked in the dress, everyone else wanted to follow suit. Only two days after Kate was seen wearing the Issa stunner, it was sold out in London and women were scrambling everywhere to find it. Soon after, Tesco, a retailer in the UK launched a replica version of the Issa dress and, within one hour, the dress was sold out online. Peacocks, another U.K.-based retailer, also released a version of the dress, which is now also sold out.

Soon after the announcement of the royal engagement came the official engagement photos. In the pictures Kate is pictured wearing a white Reiss dress from its fall collection. Reiss, because of the dress' newly found popularity, has decided to re-release it as a part of their spring 2011 line. Also, the earrings that Kate wore in the photos were the Links of London"Hope Egg earrings," are available for sale for $470. They would make the perfect present for any woman.

So if you're eager to get one of Kate Middleton's looks, another one of her best pieces of clothing was the white asymmetrical collar coat Kate has been seen wearing multiple times. The coat, seen here, is a classic piece that you will be able to wear long past the frenzy that Kate Middleton has caused calms down, but for now it's very trendy too. To get this look, try the Precis coat found here.

Once the royal wedding takes place, I'm sure brides across the world will be replicating her wedding dress too. Kate has caused such fashion frenzy because she is an admirable young lady who has fashion that is accessible to the average woman. A lot of fashion that celebrities in America wear is so expensive that most people can't afford them. Kate has made fashion available to every woman.